IKASAI
Marketing for Professionals
Making Mental Wellness Go Viral (In a Good Way)
The Strategy: Be the Opposite of a Doomscroll
For IKASAI, a vital psychology practice in India, the goal was clear: effective marketing for Professionals to grow their reach. The challenge was to elevate their Startup Branding in a way that felt both professional and deeply human. Our Marketing Strategy centered on empathetic Content Marketing, using funnels like ‘Infographic Reels’, ‘Book Recommendations’, and ‘Quick Interviews’ to provide genuine value.
The Growth Spurt
This approach led to impressive growth, connecting their important work with a much wider audience almost overnight.
