MC Chandigarh
Marketing for Government
We Made a Public Service Announcement Unskippable
The Pitch: Give a Common Object an Uncommon Attitude
The Municipal Corporation of Chandigarh in India had a creative challenge: produce a memorable Digital Advertising campaign for waste segregation. Our Marketing Strategy was to ditch the predictable and embrace the bizarre. We created an entertaining animated ad where a dustbin rejected misplaced trash, all set to an absurdly catchy jingle.
The Verdict: A Smashing Success
This simple, humorous piece of Content Marketing was wildly effective and became a beloved local hit.
