Torque Pharmaceuticals

Marketing for Manufacturers

B2B Marketing That Gets Audited: How We Made Pharma Compliance Look Like a Blockbuster.

The Market Myy Work Solution: When Compliance Needed Creative Storytelling.

The Mission: Replace a high-stakes, expensive, physical site inspection with a video for a critical WHO-GMP Desk Audit. We had to prove clinical adherence across five complex production lines in a tight, 10-minute visual narrative.

The catch? We had to plan, shoot, and deliver the final Video Production in 72 hours. Most agencies would ask for a three-week nap. We poured coffee and accepted.

This wasn’t just urgent; it was a high-risk Business Strategy play. We didn’t just sell soap; we sold trust. To de-risk the client’s global expansion, we activated our integrated Full Stack Marketing Agency model—the MMW Trifecta:

  • Marketing (Strategy): We knew the auditor required a checklist, not a highlight reel. We built the screenplay based entirely on regulatory flow (linear flow, documentation, critical infrastructure), turning boring regulation into compelling direction.

  • Branding: We ensured the visual narrative communicated the client’s core message of “Impeccable Quality” to a critical international audience, elevating the corporate image.

  • Creative Agency: Our team treated the single-day shoot like a heist—silent, fast, and covering all five product lines—delivering the high-stakes Video Production flawlessly.

The Win: Turning an Audit into a Brand Asset.

The final video was delivered hours ahead of the deadline, proving that sometimes, being a little fast and a lot smart pays off:

  • Mission Accomplished: We passed the audit test. The video fulfilled every visual requirement, effectively replacing a physical inspection and preventing costly delays for their international expansion.

  • Manufacturing Marketing Power: The clean, high-stakes footage became the client’s most credible B2B asset, demonstrating a level of integrity and scale that competitors only whisper about.

  • Accidental Competitive Advantage: They now own a piece of content that looks clinical, feels confident, and works harder than most sales teams. Not bad for a three-day turnaround.

At Market Myy Work, we’re a true Growth Partner, strategically transforming massive operational headaches into undeniable competitive advantages.

See it in action

MacRAE'S Marketing